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Content Big data makes some big promises, yet many retailers are still failing to see the potential rewards of digitalization. Despite collecting vast amounts of valuable data, many organisations fail to convert their data into business intelligence, especially in retail. Instead, data is either allowed to simply accumulate in departmental silos, or it’s used to
Content What is visual merchandising? Fashion retailers have relied on visual merchandising to display their products and entice shoppers since ‘shopping’ was invented. The practice of visual merchandising aims to show potential buyers specific qualities of a product, or to show it in a certain context to encourage a sale. Window displays are one of
Content Traditional approaches vs. modern approaches The entire merchandising process is undergoing an evolution as more roles are taken over by smart algorithms, AI, and platform retailing solutions. Traditional ways of thinking are being replaced with more effective, data-driven merchandising processes that can react in real-time to actual demand. But what does this mean for
Content “Just like Netflix knows which movies to recommend local viewers everywhere, brands can recommend relevant assortments to local consumers everywhere. Using data and platform technology. On a platform, brands and retailers can respond to local retail demand by dynamically adjusting local retail assortments and adjusting the flow of merchandise to retail, while respecting agreements
Content “In light of these sweeping changes, a retail executive might be tempted to rip up the roots of their business model and institute hasty reforms. The wiser approach is to analyze granular details about customer preferences and remain agile in responding to them”. Richard Bezuidenhout, Global distribution operations manager, Daniel Swarovski Corp. The modern
Content “The fashion industry knew the system was broken but kept the wheel running all the same. Now it’s time for a reset.” Adriana Hoppenbrouwer, Partner at The Fabricant Our perspective is always 100% hindsight. According to our backward-looking viewpoint, fast fashion brands are doing remarkably well – despite McKinsey’s 2020 forecast of a 30%